The most important aspect is how you feel. The atmosphere of the event must evoke feelings to create the environment we want. Whether refreshing, relaxing, funlike, or youthful ... well combined colours and smells are crucial in order to achieve the right effect. Sound effects are also very important and you must take good care of them to ensure the proper environment.

The brand or product must be visible. It is therefore more appropriate for the audience to subtly (questo non lo userei..ha un senso negativo) relate by using their senses instead of being dazzled by those using large banners and multimedia presentations which result in a rather negative impact.

Ideas, sound, light, image, texture ... feeling. This is the latest trend. Abstract submission opens the door, but leaves the product behind with presentations and topics that are too obvious. We seek simplicity, and an original impact

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